Science-backed frameworks for investing in quality businesses
From noise to insight
From noise to insight
We decode the behavioral patterns and financial data that others overlook.
By combining evidence-based research with real-world investing experience, we turn complexity into clarity and frameworks you can actually use.
- Evidence-based thinking
- Practical application
- Long-term focus
This week’s key ideas
This week’s key ideas
Practical insights from our latest research. Connecting behavioral science, valuation, and business strategy.
Why some €2M companies outperform €20M ones
Research shows small focused companies often outperform larger diversified ones. Why complexity costs exceed scale benefits, backed by strategy research.
· Ruben van Putten
The silent killer of small business acquisitions
Why most business acquisitions fail: information asymmetry isn't just seller deception. Learn how to build verification systems that protect against biases.
· Ruben van Putten
How investor noise kills good deals
The same pitch deck, two different scores: what changed? Nothing about the company. Everything about you.
· Ruben van Putten
VC pattern recognition or pattern projection? The science behind investment judgment
When examining a new deal, venture capitalists rely heavily on pattern recognition. This ability is widely considered essential to investment success. But cognitive science research reveals a critical distinction we often miss.
· Ruben van Putten
Why your €5M business needs Good to Great principles more than Google does
Jim Collins studied Fortune 500 giants. But his Good to Great patterns work better in small businesses because you can actually implement them. Here's why.
· Ruben van Putten
This one sentence in earnings calls reveals everything about management quality
Learn the CEO language pattern that predicts company problems 2-3 quarters early. Analysis of earnings calls reveals what separates great management from trouble ahead.
· Ruben van Putten
From research to results
From research to results
Practical tools and frameworks for evaluating strategy and pricing businesses. Built on behavioral finance research, designed for actual investment decisions.
Behavioral Finance Toolkit
Understand how cognitive biases distort strategy assessment and valuation decisions. Evidence-based frameworks to counter them.
- Tools for strategy evaluation
- Valuation bias checklist
- Instant digital access
QAPITAL Framework Masterclass
Complete seven-dimension methodology for evaluating business quality and determining what to pay.
- 90-minute on-demand course
- Real company case studies
- Includes framework download
Custom Company Assessment
Get a tailored valuation and behavioral analysis of your company or target using the QAPITAL framework.
- Detailed report within 10 days
- Behavioral + financial analysis
- Ideal for investors & founders
Join a growing community of investors and founders using systematic frameworks to evaluate strategy, assess valuations, and build quality portfolios that last.