Every piece ends in a tool you can run: a checklist, a number to pull, a decision rule.
Grounded in the research on quality, valuation, and how judgment behaves under pressure.
Drawn from operating work inside real companies, not from a slide library.
The five pillars
What a company is made of.
Value is built on five pillars. The work — the newsletter, the Manual, the consulting — moves across all of them. Explore each.
Pillar 01 / 05
Strategy
Where to play, and what to refuse.
- Market and moat
- Capital allocation
- Build, buy, or partner
AI
AI is changing what companies are worth.
And how they get run. Each week we take one piece of that and make it concrete: what it means for a real company’s value, with the numbers behind it.
Valuation
A moat that took a decade can be copied in months now. Which advantages AI weakens, and which it strengthens.
Operations
Which roles shrink, which gain leverage, and where the cost base actually drops once the tools are in.
Winners and losers
Which business models gain from AI and which get commoditised, and the early signals of each.
The Manual · The book
Written in public. Bound as the book.
One working document for the whole arc of company value. Every chapter goes to subscribers first, free, as it is written.
When the last chapter lands, it compiles into the book — the one paid edition. Reserve now to read along free and get first access when it ships.
Reserve first access · Read every chapter free
Applied
The same tools, hands on.
What you read here is what we run in the field. When a situation calls for more than reading, two doors are open.
qapital.nl
Consulting
Advisory for mid-market companies and corporates at the moments that determine value. The flagship is the Value Diagnostic: three weeks, fixed scope, fixed fee, and a plan you keep either way.
Discuss an engagementqapital.ai
The platform
Our proprietary intelligence platform for private markets — the analytical spine under everything published here.
See the platform